This article explains the types of signs or billboards that are generally allowed on residential properties using examples from the former Auckland City Council and Queenstown Lakes District Council. As always, all District Plans or rules for a district/city are different, so it depends on the area (and zone) of your property as to what sort of signs and/or billboards that you can erect.
It is also important to note that not all District Plans provide rules on signage. For example, in the former Auckland City Council, rules regarding signs and billboards are provided within the Council Bylaw rather than the District Plan.

Signage is controlled in the former Auckland City Council by the Signs Bylaw rather than the District Plan
Firstly, before I discuss a few examples – it is important to note that there are significant differences between a sign and a billboard.
The former Auckland City Council Bylaws describe signs as:
Sign means a message or notice conveyed using any visual media, which can be seen from a public place and which advertises a product, business, or service or informs or warns the public. A sign includes the frame, supporting device and any associated ancillary equipment whose principal function is to support the message or notice. It includes but is not limited to a billboard, mural, banner, flag, balloon, poster, sandwich board, wind sock, blimp or projection of light.
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